Planning with limited visibility
Inventory pressure and real downstream demand stay hidden.
Real channel demand in view
See sell-through, inventory and channel pressure before the decision is made
Sell-out expands the operational picture by showing what happens after sell-in, helping manufacturers and distributors act with less guesswork.
200+
integrated distributors
700+
partners and points of sale
R$ 45B
transactional reference across the base
Sell-out
Commercial decisions improve when real downstream demand stops being invisible
Sell-through, stock pressure, inventory position and channel behavior start guiding replenishment, trade execution and negotiations.
- Sell-through
- Inventory
- Channel
Without downstream visibility
When commercial decisions rely only on sell-in, the business is missing the context to act
Without seeing what actually moved in the channel, replenishment, trade execution and demand reading become more reactive.
Negotiation without channel output
The commercial team works with less evidence around sell-through and replenishment needs.
Execution without a sharp POS view
Stockouts, exposure and channel performance lose clarity.
How the signal is built
Sell-out turns downstream data into a better decision layer
The integration captures channel signals and translates them into a more useful commercial and operational readout.
Sales and inventory data are captured
Channel signals start entering the flow with more structure.
The data is processed
The model organizes sales behavior, stock position and demand patterns.
The business gains shared visibility
Leadership, sales, trade and logistics start reading the same reality.
Replenishment improves
Commercial decisions become less intuitive and more channel-driven.
What teams gain
Better context to replenish, negotiate and track execution
Sell-out visibility connects commercial decisions to what is truly happening in the channel.
Smarter replenishment conversations
The team can negotiate using real downstream movement and channel pressure.
Less stockout and sharper execution visibility
POS monitoring becomes more actionable when grounded in channel output.
Replenishment better synchronized with demand
Inventory and sell-through visibility reduce the noise between shipment and replenishment.
Success stories
Visibility that matters for commercial execution at scale
The right view only matters when it helps the team act faster and with less friction.
More agility in the operation and smoother client relationships
When migrating its EDI Mercantil process, Akzo needed a faster operation and better service. With Unica, the team reduced manual effort and gained speed across the commercial flow.
- Less manual order entry
- Faster handling of the commercial flow
- Better visibility across the operation
A more productive sales force with information in the palm of the hand
DNI rolled out Unica's SFA sales portal to give the field team more autonomy and immediate access to the information they need. With orders, account data and commercial follow-up available at the right moment, sales reps gained speed, increased productivity and were able to focus on what matters most: selling better and serving customers with more context.
- More autonomy for the field sales team
- Higher productivity with faster access to information
- Sales effort focused on relationships, execution and results
A unified WebEDI layer for supplier onboarding, product setup and delivery flow
Obramax needed to reduce friction between supplier registration, product onboarding, purchase orders, invoices and delivery scheduling. With Unica, those workflows were centralized in one WebEDI platform connected directly to the ERP.
- Suppliers and products managed in one approval flow
- Orders, invoices and scheduling inside the same portal
- More operational control with direct ERP integration
One platform to scale supplier management across stores and partners with tighter control
Leo Madeiras needed to centralize a large operational network with suppliers, stores and partners spread across critical workflows. With Unica, the company unified more than 400 suppliers in a single platform and gained stronger control over onboarding, orders, documents and day-to-day follow-up.
- 200+ stores and partners connected
- 400+ suppliers unified in one platform
- Centralized management with stronger operational control
Next move
If the business needs to see beyond sell-in, sell-out belongs in the conversation
Unica helps map which signals matter most and how downstream visibility should fit the commercial routine.