Electronic data exchange for real operations

Stop retyping orders and run your commercial flow with more consistency

EDI reduces the gap between order, billing and tax document by routing the right information into the right system in the right format.

R$ 45B processed annually
200+ integrated distributors
1500+ clients served
EDI Orders, acknowledgments and documents moving in sync

The integration removes manual effort and gives sales, operations, tax and logistics teams a more predictable flow.

  • Zero retyping
  • Structured acknowledgments
  • Fewer returns
The recurring problem

When orders depend on manual entry, the error spreads across the operation

The rework shows up in billing, returns, commercial follow-up and time lost between teams.

Orders

Manual flow does not scale

Every retyped order increases operational cost and the chance of mismatch between source and ERP.

Documents

Incorrect billing costs time and trust

When order and document are out of sync, the operation pays for it in returns and correction effort.

Execution

The team spends more time fixing than moving forward

Without a consistent integration layer, teams work harder to repair issues than to keep the flow moving.

How EDI enters

The flow is handled before it becomes an operational problem

Unica structures the data exchange so orders, responses and documents travel with more control and predictability.

01

The client sends the order

The information leaves the client in a structured format for the correct downstream path.

02

Unica processes and routes it

Commercial and operational rules are applied before the data reaches the ERP.

03

The ERP receives it without manual entry

Order capture stops depending on repetitive effort from the internal team.

04

Responses and documents stay aligned

The operation works from a cleaner data base to bill, track and reconcile.

What improves

Cleaner handoff between systems and less noise between teams

A well-implemented EDI layer reduces operational error and makes the real flow easier to read.

Sales

Less rework during order capture

The commercial team stops wasting time on re-entry and repeated corrections.

Tax

Documents closer to the original order

Better order-to-invoice consistency reduces downstream exceptions.

Logistics

A more predictable execution flow

With cleaner data, the logistics stage operates with fewer surprises.

Success stories

Examples where the flow gained speed and reliability

Integration matters when it respects the routine of the teams that buy, bill, ship and follow up.

Unica + Akzo

More agility in the operation and smoother client relationships

When migrating its EDI Mercantil process, Akzo needed a faster operation and better service. With Unica, the team reduced manual effort and gained speed across the commercial flow.

  • Less manual order entry
  • Faster handling of the commercial flow
  • Better visibility across the operation
Unica + DNI

A more productive sales force with information in the palm of the hand

DNI rolled out Unica's SFA sales portal to give the field team more autonomy and immediate access to the information they need. With orders, account data and commercial follow-up available at the right moment, sales reps gained speed, increased productivity and were able to focus on what matters most: selling better and serving customers with more context.

  • More autonomy for the field sales team
  • Higher productivity with faster access to information
  • Sales effort focused on relationships, execution and results
Unica + Obramax

A unified WebEDI layer for supplier onboarding, product setup and delivery flow

Obramax needed to reduce friction between supplier registration, product onboarding, purchase orders, invoices and delivery scheduling. With Unica, those workflows were centralized in one WebEDI platform connected directly to the ERP.

  • Suppliers and products managed in one approval flow
  • Orders, invoices and scheduling inside the same portal
  • More operational control with direct ERP integration
Unica + Leo Madeiras

One platform to scale supplier management across stores and partners with tighter control

Leo Madeiras needed to centralize a large operational network with suppliers, stores and partners spread across critical workflows. With Unica, the company unified more than 400 suppliers in a single platform and gained stronger control over onboarding, orders, documents and day-to-day follow-up.

  • 200+ stores and partners connected
  • 400+ suppliers unified in one platform
  • Centralized management with stronger operational control
Common questions

EDI FAQ

Do I need to replace my ERP?

No. EDI is meant to connect the current landscape with as little disruption as possible.

Does EDI help when orders still arrive by portal or email?

Yes. That is often where the biggest gains come from because manual re-entry and mismatches are still part of the daily flow.

Can EDI work alongside sell-out visibility or other flows?

Yes. The integration layer can coexist with broader commercial and operational visibility needs.

Next move

If orders are still being keyed in manually, the business already has a clear opportunity to improve

The first conversation helps map clients, documents and operational choke points that keep the flow inconsistent.

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